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The place where you can find my thoughts on making global change in the world and entrepreneurship as a therapist. If you're looking for a tree change from your 1:1 client work, this is the place for inspo, support and validation.
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doctor erin

This is the week I call Big Bowe week. Two kids’ birthdays and my wedding anniversary rolled into one. Even though I’m done with babies, I absolutely still use some of the techniques I learned and taught in Hypnobirthing. I used one of them just the other day when I was having my eyebrows microbladed. I thought […]
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This week I’m reflecting on busyness and its relationship with parental burnout. Or any other kind of burnout for that matter. If you prefer to listen, I talk about this on the podcast this week. Just like how we say “good” or “busy” when people ask as how we are, we know these aren’t emotions. They are […]
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First up If you prefer to listen or watch, I’ve chatted about this topic on the podcast and YouTube channel. It’s been over 18 months since I quit social media. I’ve been reflecting on where I think social media use fits within discussions about perinatal mental health. There’s a phrase that’s used in trauma therapy sometimes – “don’t ask […]
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I’ve been trying to find some inspiration to feel creative again after what feels like bit of a slump. I ordered a book I heard about called Big Magic by Elizabeth Gilbert. I actually managed to read it less than 24 hours after it arrived. That never happens, yet Parkinson’s Law (or the universe?) granted me the time. I’ve […]
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Note this is my opinion and my experience, and what I think will 100% contradict other advice you read or have received – that’s the point of this blog! We need to normalize the contradictions. I simply don’t think there’s one way or a proven formula that will work for everyone. Think about the health […]
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If you were a fly on the wall in my mentoring sessions, chances are you’d over hear many conversations like this: [student] So…I want to develop a course that helps couples prepare for birth. To teach people all the things they REALLY need to know about birth and postpartum. [me] Amazing. But what’s the ‘grab’? […]
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Four years ago I never could have dreamed that I knew enough to teach other people how to make and sell online courses. Four years ago, today I was just an exhausted mum with a good idea that I simply couldn’t wait to create. I sat down in a cleared corner of my office, drank half a […]
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I think I have a poltergeist. Though it’s not the usual door-slamming, chilling-gust-of-wind type. This one likes to mess with my technology. I have a knack for asking my husband for help with something tech-related and then the second he comes over to help me, the problem magically disappears. But I swear the dishwasher wouldn’t […]
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This past weekend I FINALLY got to meet up with my OG soulful strategy team. I think we talked are grazed for 5 hours straight. No one remembered to take a picture. Though I did take a picture of the platter I made. There’s a bit of Taurus/Virgo in my otherwise VERY Gemini chart somewhere […]
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I recently engaged the services of a lawyer (sorry to incite terror so early on, but it will dissipate soon, I promise!). Much to my surprise and delight it was actually kind of fun. My upcoming book, social media detox for mums is pretty heavy on pop culture references. Everything from Baby Shark, Patti Smith, […]
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Something I hear so often from women is that they wonder if maybe they “can’t” be neurodivergent because they did well at school, are intelligent, high-achieving and outwardly really successful. When you have early experiences of being second-guessed by others, it can leave you in this conundrum – you trust your intuition yet you doubt […]
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When women come to me for ADHD or autism assessment, they often start with a disclaimer: “But I’ve always managed. I got through school. I keep the house running. I can do the things.” And they’re right. Most of the time, you can do the things. That’s not the point. The better question is: at […]
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How to Prepare for an ADHD or Autism Assessment (and Care for Yourself After) If you’re waiting for an ADHD and/or autism assessment, it’s completely expected be feeling anxious. Many of my clients also feel they are caught in a loop of self-doubt and over thinking. Floating between trusting your instincts and all the research […]
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Podcasting can be a wild ride! I’ve run 3 of my own now. Each time it is a beautiful dance between imperfection and passion. And it’s not just about hitting record and hoping for the best. It’s about finding your voice in a world that often tells you to stay quiet. Nobody understands this better […]
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If you have an online business, then you’ve likely had those moments on the kitchen floor, crying into a tub of ice cream, wondering why your course isn’t making the six-figure splash you expected. When I first experienced this back in 2020 with my first online course, birth trauma training for birthworkers, the person who […]
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Starting a business is no small feat, especially when you’re balancing the demands of motherhood. This is an experience I’ve come to understand intimately, and it’s something my latest guest on the podcast, Dr Sophie Brock, knows all too well. A motherhood studies sociologist by training, Dr Sophie Brock has charted her own path in […]
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On the Air
Mum as You are is my bite sized, unfancy and unplanned podcast. In weekly episodes of 15 minutes or less, I share a roadmap for finding your way back to self-compassion.
I help high-achieving women make sense of ADHD and Autism — replacing confusion with clarity and self-trust. Also known for my perinatal work and books.
Mum to small humans, dogs and chicken divas. Here for the quiet rebellion in mental health.
Not one for small talk, or small pasta portions
I help mission driven health providers overcome self-doubt, confidently share their expertise, and emerge as thought leaders. I'm a Mum (to tiny humans, dogs & chicken divas). I'm here for the mental health industry rebellion. And I brought good chocolate...
Life is too short for 'meh' marketing emails.
A writer at heart, I want you to feel seen, supported & entertained ;)
Your weekly antidote to self-doubt, overthinking & imposter fears
Inspiration to move through self-doubt & show up to make global impact Oh, & there's my flower farm & chickens!