Erin's Blog

Who doesn’t love to have a sticky beak into what other people struggle with in business? One of my favourite things about coaching women through setting up a new perinatal business is that we can quickly catch sabotaging. When you’re on your own, you often miss or ignore all the little sneaky things that you’ll […]

I guess if you want a short answer, then the word I’d use is ‘paro’. I’ve discussed this helpful word before. It refers to the feeling we all get that somehow whatever choices we make will be wrong. The beautiful visual explanation for it again is here Daily life as a mum can feel like self-care […]

“I don’t know why I didn’t fight back” “I don’t know why I just stood there and watched my partner held down” “I agreed to so much stuff I didn’t really agree to because they said “well, you don’t want to end up with a dead baby” “I wanted to say something. I knew what […]

Whenever I share what I’ve been reading and recommending, it’s always well received. For me, how I’m going with reading tends to align with how I’m feeling and where my energy is in general. Maybe you notice the same thing? I’ve said it before, but reading is hard work. It’s often romanticized as a passive or ‘easy’ […]

A reflection this week. It’s nothing new and shiny but I read it in a book about money mindset of all things. It’s from a poem by Marianne Williamson. Nelson Mandela quoted it in his 1994 spech. I’ve trimmed it a bit here: “Our deepest fear is not that we are inadequate. Our deepest fear […]

I wanted to begin this week sharing a brief piece of research that’s been burrowing into my brain ever since I read it –Between the ages of 8 and 14, girls’ confidence levels plummet by 30 percent. They become hesitant to try new things, and insist they aren’t ‘good’ at something if they don’t immediately excel at […]

A few weeks ago, when of my favourite authors Gretchen Rubin shared the concept of ‘Halfway Day’. What I found interesting was the chance to sit down and say to ourselves, “ok, it’s halfway through the year. What’s not working for me?” Some things not working for me: Scrambling to get to my desk and sit […]

I’ll admit that I still don’t know how to find balance in running a business when it’s school holidays. I figure other people struggle with that too, so I wanted to add something to the conversation.  Something other than: “get up earlier!”, “work when your kids nap” or “just get someone to watch the baby”. None […]

Note this is my opinion and my experience, and what I think will 100% contradict other advice you read or have received – that’s the point of this blog! We need to normalize the contradictions. I simply don’t think there’s one way or a proven formula that will work for everyone. Think about the health […]

If you were a fly on the wall in my mentoring sessions, chances are you’d over hear many conversations like this: [student] So…I want to develop a course that helps couples prepare for birth. To teach people all the things they REALLY need to know about birth and postpartum. [me] Amazing. But what’s the ‘grab’? […]

Four years ago I never could have dreamed that I knew enough to teach other people how to make and sell online courses. Four years ago, today I was just an exhausted mum with a good idea that I simply couldn’t wait to create. I sat down in a cleared corner of my office, drank half a […]