Erin's Blog

I have complained about those bear cards to my students for more than 10 years now. Yet did I come up with a better option? No Thankfully, my guest on the The Mess Behind the Success podcast this week has done just that! Adelle Sushames is a psychologist, creator, and AUDHDer who invented the spoon savers, spoon thieves and […]

Ever stared at a blank page, an empty screen, or a big idea that feels too overwhelming to start? I have had days and days as an author where I’ve taken a day off paid work to write and the words just don’t come. Or days where I’ve been filming for courses or ads and […]

I grew up in a house where there were lots of books, but not much in the category of spiritual, self-development or ‘woo’.  Somewhere along the line, a friend or work colleague must have loaned or gifted my mother a copy of Wayne Dyer’s 1989 book ‘you’ll see it when you believe it’. This must […]

Personally, the most memorable business lessons I’ve learned have come from women who have been open about the messy parts of their business. Failed launches, cash flow issues, investments that didn’t pay off, rejections from publishers.  This week I launched The Mess Behind the Success podcast. A place where therapists come together to normalise failure and […]

Need a confidence boost?  Being able to express your ideas with conviction is a valuable business tool, but in over 10 years of working in my own business now, I can guarantee you this:  You are going to have days where all you do is cry because things aren’t going well for whatever reason.  I suggest […]

I was talking to Elly Tomkins the other day. We’ve bonded over our shared interests in being Disruptors – women who trained as psychologists but whose businesses don’t fit what people expected of us.  We were talking about self-doubt and where it stems from. I can easily identify one my origin stories and thought I’d […]

How often are you catching yourself in your own BS beliefs? This morning, I was looking for an old newsletter I’d written a few years ago on the topic of blocking beliefs. It began with:  An old chestnut that’s been coming up in mentoring this week is the blocking belief that “I can’t create something […]

Does your website align with your vision? What do I mean by this?  Imagine your goal is to reduce your 1:1 therapy (or even phase out of it) by offering lush weekend retreats in a tropical location somewhere. Maybe you’ve told your partner and your best friend that this is the dream. You’ve got inspirational […]

Whenever a teacher said “and now we’re going to play a fun game!” Did you too instantly feel sick in the pit of your stomach thinking “I’m not fooled. This is probably not going to be fun”  I see you… trying to sell a product or service to your people and grow and audience and you’re also procrastinating […]