Erin's Blog

Does your website align with your vision? What do I mean by this?  Imagine your goal is to reduce your 1:1 therapy (or even phase out of it) by offering lush weekend retreats in a tropical location somewhere. Maybe you’ve told your partner and your best friend that this is the dream. You’ve got inspirational […]

Who doesn’t love to have a sticky beak into what other people struggle with in business? One of my favourite things about coaching women through setting up a new perinatal business is that we can quickly catch sabotaging. When you’re on your own, you often miss or ignore all the little sneaky things that you’ll […]

A few weeks ago, when of my favourite authors Gretchen Rubin shared the concept of ‘Halfway Day’. What I found interesting was the chance to sit down and say to ourselves, “ok, it’s halfway through the year. What’s not working for me?” Some things not working for me: Scrambling to get to my desk and sit […]

Note this is my opinion and my experience, and what I think will 100% contradict other advice you read or have received – that’s the point of this blog! We need to normalize the contradictions. I simply don’t think there’s one way or a proven formula that will work for everyone. Think about the health […]

If you were a fly on the wall in my mentoring sessions, chances are you’d over hear many conversations like this: [student] So…I want to develop a course that helps couples prepare for birth. To teach people all the things they REALLY need to know about birth and postpartum. [me] Amazing. But what’s the ‘grab’? […]

Four years ago I never could have dreamed that I knew enough to teach other people how to make and sell online courses. Four years ago, today I was just an exhausted mum with a good idea that I simply couldn’t wait to create. I sat down in a cleared corner of my office, drank half a […]

This past weekend I FINALLY got to meet up with my OG soulful strategy team. I think we talked are grazed for 5 hours straight. No one remembered to take a picture. Though I did take a picture of the platter I made. There’s a bit of Taurus/Virgo in my otherwise VERY Gemini chart somewhere […]

I recently engaged the services of a lawyer (sorry to incite terror so early on, but it will dissipate soon, I promise!). Much to my surprise and delight it was actually kind of fun. My upcoming book, social media detox for mums is pretty heavy on pop culture references. Everything from Baby Shark, Patti Smith, […]

A love letter to myself two years ago It was New Year’s Eve 2019. Also, my anniversary. I remember how frazzled I felt. I got a gold sparkly manicure only to pick it all off by the end of the day! After two years of working on a course with lots of delays, I was […]