Erin's Blog

Personally, the most memorable business lessons I’ve learned have come from women who have been open about the messy parts of their business. Failed launches, cash flow issues, investments that didn’t pay off, rejections from publishers.  This week I launched The Mess Behind the Success podcast. A place where therapists come together to normalise failure and […]

Need a confidence boost?  Being able to express your ideas with conviction is a valuable business tool, but in over 10 years of working in my own business now, I can guarantee you this:  You are going to have days where all you do is cry because things aren’t going well for whatever reason.  I suggest […]

I was talking to Elly Tomkins the other day. We’ve bonded over our shared interests in being Disruptors – women who trained as psychologists but whose businesses don’t fit what people expected of us.  We were talking about self-doubt and where it stems from. I can easily identify one my origin stories and thought I’d […]

How often are you catching yourself in your own BS beliefs? This morning, I was looking for an old newsletter I’d written a few years ago on the topic of blocking beliefs. It began with:  An old chestnut that’s been coming up in mentoring this week is the blocking belief that “I can’t create something […]

Does your website align with your vision? What do I mean by this?  Imagine your goal is to reduce your 1:1 therapy (or even phase out of it) by offering lush weekend retreats in a tropical location somewhere. Maybe you’ve told your partner and your best friend that this is the dream. You’ve got inspirational […]

Whenever a teacher said “and now we’re going to play a fun game!” Did you too instantly feel sick in the pit of your stomach thinking “I’m not fooled. This is probably not going to be fun”  I see you… trying to sell a product or service to your people and grow and audience and you’re also procrastinating […]

When I was 23, I didn’t spend the summer partying or going to the beach or even getting a summer job like everyone else I knew. I spent it studying. In secret with a wierd mixture of curiosity and shame.  I could tell you it’s because I ama  nerd. Always have been, It’s not the […]

Recently I was chatting to Dr Renee White from the Science of Motherhood. Renee mentioned how she’s a visual person and sees core moments in life as coloured orbs – much like in the movie Inside Out. As I was listening to our podcast episode yesterday, I had my own ‘ooh that’s a core memory […]

Who doesn’t love to have a sticky beak into what other people struggle with in business? One of my favourite things about coaching women through setting up a new perinatal business is that we can quickly catch sabotaging. When you’re on your own, you often miss or ignore all the little sneaky things that you’ll […]