Last weekend our family indulged in one of our lockdown rituals – a therapeutic burn off. Fallen leaves, dead branches get tidied up with a bonfire and then we toast marshmallows. We’d run out of bread for sandwiches for lunch, so I created some novelty by making Quesadillas instead. When my 3 year old was trying to pronounce the unfamiliar word it came out as “in case of deer”
Super cute, but also got me to thinking – what do you have on offer in your business if the first option is unavailable?
Examples:
A client wants to book 1:1 sessions with you but you’re booked out, they don’t quite trust you yet, they are only ‘window shopping’ when it comes to getting support, or “you’re too dear” (OK, only my mum says ‘dear’ to mean expensive but you get the idea.
Do you just send them on their way, leaving money and points of contact on the table or do you have other options?
A common question I’ll ask my mentoring clients is – “what back up products or services do you have? What passive income streams do you have to support clients if the first option isn’t an option?
Around 8 times out of 10 the answer is “none”
Same goes for social media. What if Instagram shadow banned you tomorrow? Facebook shut down your group and locked you out for no real reason? Or, as happened to a friend earlier this year – her Facebook ad account was hacked and she lost everything.
Creating courses, books, blogs and email lists that you actually own is becoming super important.
You don’t have to do ALL the things. In fact, I encourage you not to burn yourself out by trying to attempt the recommended 5-7 reels a week, 3 posts a day, lives, stories, Tik Tok videos, Clubhouse appearances and whatever else comes along to steal your attention and zap your energy.
Focus on creating building blocks to original content you actually own.
Book yourself into my calendar HERE
Erin
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I was talking to Elly Tomkins the other day. We’ve bonded over our shared interests in being Disruptors – women who trained as psychologists but whose businesses don’t fit what people expected of us. We were talking about self-doubt and where it stems from. I can easily identify one my origin stories and thought I’d […]
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How often are you catching yourself in your own BS beliefs? This morning, I was looking for an old newsletter I’d written a few years ago on the topic of blocking beliefs. It began with: An old chestnut that’s been coming up in mentoring this week is the blocking belief that “I can’t create something […]
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Does your website align with your vision? What do I mean by this? Imagine your goal is to reduce your 1:1 therapy (or even phase out of it) by offering lush weekend retreats in a tropical location somewhere. Maybe you’ve told your partner and your best friend that this is the dream. You’ve got inspirational […]
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Whenever a teacher said “and now we’re going to play a fun game!” Did you too instantly feel sick in the pit of your stomach thinking “I’m not fooled. This is probably not going to be fun” I see you… trying to sell a product or service to your people and grow and audience and you’re also procrastinating […]
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Recently I was chatting to Dr Renee White from the Science of Motherhood. Renee mentioned how she’s a visual person and sees core moments in life as coloured orbs – much like in the movie Inside Out. As I was listening to our podcast episode yesterday, I had my own ‘ooh that’s a core memory […]
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Who doesn’t love to have a sticky beak into what other people struggle with in business? One of my favourite things about coaching women through setting up a new perinatal business is that we can quickly catch sabotaging. When you’re on your own, you often miss or ignore all the little sneaky things that you’ll […]
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I guess if you want a short answer, then the word I’d use is ‘paro’. I’ve discussed this helpful word before. It refers to the feeling we all get that somehow whatever choices we make will be wrong. The beautiful visual explanation for it again is here Daily life as a mum can feel like self-care […]
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“I don’t know why I didn’t fight back” “I don’t know why I just stood there and watched my partner held down” “I agreed to so much stuff I didn’t really agree to because they said “well, you don’t want to end up with a dead baby” “I wanted to say something. I knew what […]
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When I was 23, I didn’t spend the summer partying or going to the beach or even getting a summer job like everyone else I knew. I spent it studying. In secret with a wierd mixture of curiosity and shame. I could tell you it’s because I ama nerd. Always have been, It’s not the […]
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I specialise in birth trauma and perinatal mental health. I also write books, create courses & provide clinical supervision & business mentoring.
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