Erin's Blog

If you have an online business, then you’ve likely had those moments on the kitchen floor, crying into a tub of ice cream, wondering why your course isn’t making the six-figure splash you expected. When I first experienced this back in 2020 with my first online course, birth trauma training for birthworkers, the person who […]

Starting a business is no small feat, especially when you’re balancing the demands of motherhood. This is an experience I’ve come to understand intimately, and it’s something my latest guest on the podcast, Dr Sophie Brock, knows all too well. A motherhood studies sociologist by training, Dr Sophie Brock has charted her own path in […]

A lot of us reach a point in our careers when the need for change becomes undeniable. Caroline Burrows is someone who has gracefully navigated such a transition. I recently had the pleasure of chatting with her on the Mess Behind the Success podcast. She shared how she transformed her passion for trauma therapy into […]

Ever stared at a blank page, an empty screen, or a big idea that feels too overwhelming to start? I have had days and days as an author where I’ve taken a day off paid work to write and the words just don’t come. Or days where I’ve been filming for courses or ads and […]

Personally, the most memorable business lessons I’ve learned have come from women who have been open about the messy parts of their business. Failed launches, cash flow issues, investments that didn’t pay off, rejections from publishers.  This week I launched The Mess Behind the Success podcast. A place where therapists come together to normalise failure and […]

I was talking to Elly Tomkins the other day. We’ve bonded over our shared interests in being Disruptors – women who trained as psychologists but whose businesses don’t fit what people expected of us.  We were talking about self-doubt and where it stems from. I can easily identify one my origin stories and thought I’d […]

How often are you catching yourself in your own BS beliefs? This morning, I was looking for an old newsletter I’d written a few years ago on the topic of blocking beliefs. It began with:  An old chestnut that’s been coming up in mentoring this week is the blocking belief that “I can’t create something […]

Does your website align with your vision? What do I mean by this?  Imagine your goal is to reduce your 1:1 therapy (or even phase out of it) by offering lush weekend retreats in a tropical location somewhere. Maybe you’ve told your partner and your best friend that this is the dream. You’ve got inspirational […]

Recently I was chatting to Dr Renee White from the Science of Motherhood. Renee mentioned how she’s a visual person and sees core moments in life as coloured orbs – much like in the movie Inside Out. As I was listening to our podcast episode yesterday, I had my own ‘ooh that’s a core memory […]