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The place where you can find my thoughts on making global change in the world and entrepreneurship as a therapist. If you're looking for a tree change from your 1:1 client work, this is the place for inspo, support and validation.
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doctor erin

This week I thought I’d give you a peak into what marketing looks like for me without social media. When More Than a Healthy Baby came out last December there was no launch. No in person events, and I’ve yet to see a copy in an actual bookstore. We were primarily focussed on social media marketing, and I […]
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I love writing, but I’ve missed chatting. Don’t get me wrong, I loved interviewing guests on the birth trauma training for birth workers podcast, but for this season of life, it was simply becoming too time consuming. So, this second offering is broader in focus, very raw, very brief, minimal fuss and editing – me […]
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Something a bit different this week. My mid 2021 taking stock post. A few points of ponder anyway. The idea of a taking stock post is something I’ve borrowed from Meet Me at Mike’s – a blog I’ve been readings since…maybe 2006? Here’s a bit of what I’m up to: Making: Paper dolls, mud pies, and a pear upside down […]
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There’s a part of me that can’t believe I’m even writing an article on this. For me, the answer to “what is considered a traumatic birth?” is super simple. A birth is traumatic if you say it is. Yet, it’s still the question people ask me in interviews, in therapy, in emails and in the […]
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Visibility and birthday parties…there’s a lesson in thereMy Mother’s Group is still close some 5.5 years later. We rarely see each other but still check in with milestones and news. A conversation came up about birthday parties in the time of covid-19 and how much things have changed from our own childhoods.Cue a nostalgic conversation about […]
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Hi Erin A funny, not so funny story this week. About the stretch for finding gratitude. Last Thursday was my birthday. A memorable one for sure. Like many Victorians, I experienced a night of scary winds, power cuts and massive trees falling down. As a mother of young children, I’m guilty of glamourizing the lifestyle […]
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Recognise any of these broken records?I have to work hard in order to deserve time offOr maybe you take time out, rest but then fall into:I now have to manifest, create or launch something on account of having restedTruthfully, I still sometimes struggle with both. It comes from having to work really hard to understand […]
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I hope this week’s blog/email is finding you well. Nothing fancy this week – but a strong visual to inspire and entertain you. A reminder that small encouragers are everywhere, even if things feel a bit shit.I wrote this one last week knowing that another lockdown for Victoria was coming (and that I’ve have limited […]
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An old chestnut that’s been coming up in mentoring this week is the blocking statement “it’s been done before”Of course it has. Your job (as I see it) is to say “yes, but not in my voice” and keep going.Do you think the staff at Vogue sit down before every winter and say “oh bugger, […]
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You might be familiar with the concept of Automatic Negative Thoughts (ANTs) – all the well-worn but broken record thoughts, assumptions and beliefs that we have. If you are a health practitioner working with clients in counselling, coaching or a similar role you may even spend a huge amount of your work week helping people […]
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When women come to me for ADHD or autism assessment, they often start with a disclaimer: “But I’ve always managed. I got through school. I keep the house running. I can do the things.” And they’re right. Most of the time, you can do the things. That’s not the point. The better question is: at […]
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Something I hear so often from women is that they wonder if maybe they “can’t” be neurodivergent because they did well at school, are intelligent, high-achieving and outwardly really successful. When you have early experiences of being second-guessed by others, it can leave you in this conundrum – you trust your intuition yet you doubt […]
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How to Prepare for an ADHD or Autism Assessment (and Care for Yourself After) If you’re waiting for an ADHD and/or autism assessment, it’s completely expected be feeling anxious. Many of my clients also feel they are caught in a loop of self-doubt and over thinking. Floating between trusting your instincts and all the research […]
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Podcasting can be a wild ride! I’ve run 3 of my own now. Each time it is a beautiful dance between imperfection and passion. And it’s not just about hitting record and hoping for the best. It’s about finding your voice in a world that often tells you to stay quiet. Nobody understands this better […]
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If you have an online business, then you’ve likely had those moments on the kitchen floor, crying into a tub of ice cream, wondering why your course isn’t making the six-figure splash you expected. When I first experienced this back in 2020 with my first online course, birth trauma training for birthworkers, the person who […]
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Starting a business is no small feat, especially when you’re balancing the demands of motherhood. This is an experience I’ve come to understand intimately, and it’s something my latest guest on the podcast, Dr Sophie Brock, knows all too well. A motherhood studies sociologist by training, Dr Sophie Brock has charted her own path in […]
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On the Air
Mum as You are is my bite sized, unfancy and unplanned podcast. In weekly episodes of 15 minutes or less, I share a roadmap for finding your way back to self-compassion.
I help high-achieving women make sense of ADHD and Autism — replacing confusion with clarity and self-trust. Also known for my perinatal work and books.
Mum to small humans, dogs and chicken divas. Here for the quiet rebellion in mental health.
Not one for small talk, or small pasta portions
I help mission driven health providers overcome self-doubt, confidently share their expertise, and emerge as thought leaders. I'm a Mum (to tiny humans, dogs & chicken divas). I'm here for the mental health industry rebellion. And I brought good chocolate...
Life is too short for 'meh' marketing emails.
A writer at heart, I want you to feel seen, supported & entertained ;)
Your weekly antidote to self-doubt, overthinking & imposter fears
Inspiration to move through self-doubt & show up to make global impact Oh, & there's my flower farm & chickens!