Erin's Blog

When you think you don’t know what you’re doing (with your business, with your kids or anything else) I want you to remember “Who Jackie?” If you’re not familiar this phrase, allow me to indoctrinate you into one of my favourite pop culture references. Prefer to listen? Episode 09 of my new Mum As You Are podcast […]

One of my family members is known for their quirky idioms. While arguably less poetic than “one swallow doesn’t make a summer”, one of my favourites is:“It’s hard to soar with the eagles when you’re working with turkeys”Keeping family and cultural traditions alive with storytelling is important to me. Most of my knowledge of ancestors […]

Do you have stress “tells” – little quirks that show when you’re overwhelmed, anxious and stressed?In poker, a “tell” is a change in behaviour that reveals a person’s inner state, and gamblers look for clues about who is holding or good or bad hand depending on their nonverbal behaviours. There’s also evidence that this is how […]

First up, if you’d rather listen to this one? Episode 4 of my new podcast is less than 10 minutes.I was never allowed to watch the Simpsons as a kid. When I was 10 or so we got a new fridge (a Simpson) I drew a picture of the Simpsons family as fridges (hilarious) and proudly […]

Last weekend our family indulged in one of our lockdown rituals – a therapeutic burn off. Fallen leaves, dead branches get tidied up with a  bonfire and then we toast marshmallows. We’d run out of bread for sandwiches for lunch, so I created some novelty by making Quesadillas instead. When my 3 year old was trying […]

This week I thought I’d give you a peak into what marketing looks like for me without social media. When More Than a Healthy Baby came out last December there was no launch. No in person events, and I’ve yet to see a copy in an actual bookstore. We were primarily focussed on social media marketing, and I […]

Visibility and birthday parties…there’s a lesson in thereMy Mother’s Group is still close some 5.5 years later. We rarely see each other but still check in with milestones and news. A conversation came up about birthday parties in the time of covid-19 and how much things have changed from our own childhoods.Cue a nostalgic conversation about […]

Recognise any of these broken records?I have to work hard in order to deserve time offOr maybe you take time out, rest but then fall into:I now have to manifest, create or launch something on account of having restedTruthfully, I still sometimes struggle with both. It comes from having to work really hard to understand […]

As I hit week 5 of my social media detox, I thought I’d share my 5 tips for getting a book written AND a bit of fabulous snowballing (when you research one thing and find yourself finding 5 other amazing things):Step 1: Accept that you’re overthinking itI’ve just started reading Soundtracks: The Surprising Solution to Overthinking. […]