Erin's Blog

Last weekend our family indulged in one of our lockdown rituals – a therapeutic burn off. Fallen leaves, dead branches get tidied up with a  bonfire and then we toast marshmallows. We’d run out of bread for sandwiches for lunch, so I created some novelty by making Quesadillas instead. When my 3 year old was trying […]

This week I thought I’d give you a peak into what marketing looks like for me without social media. When More Than a Healthy Baby came out last December there was no launch. No in person events, and I’ve yet to see a copy in an actual bookstore. We were primarily focussed on social media marketing, and I […]

Visibility and birthday parties…there’s a lesson in thereMy Mother’s Group is still close some 5.5 years later. We rarely see each other but still check in with milestones and news. A conversation came up about birthday parties in the time of covid-19 and how much things have changed from our own childhoods.Cue a nostalgic conversation about […]

Recognise any of these broken records?I have to work hard in order to deserve time offOr maybe you take time out, rest but then fall into:I now have to manifest, create or launch something on account of having restedTruthfully, I still sometimes struggle with both. It comes from having to work really hard to understand […]

As I hit week 5 of my social media detox, I thought I’d share my 5 tips for getting a book written AND a bit of fabulous snowballing (when you research one thing and find yourself finding 5 other amazing things):Step 1: Accept that you’re overthinking itI’ve just started reading Soundtracks: The Surprising Solution to Overthinking. […]

Halfway through this detox/pause or whatever we are calling it. Time to check in. This email is a little longer…grab a cuppa So I re-took the DASS – a screening tool that asks you about symptoms of Depression, Anxiety and Stress in the last 7 days. It’s not a complete diagnostic assessment tool, yes administering […]

This week I decided to spend some time going under the hood of my business and see where my traffic and sales actually come from. Have you taken the time to test what’s working in terms of the hours and money you put in versus what you’re getting back? My business has many moving parts […]

I’m at the two week mark of my social media pause. Surprisingly I really don’t miss social media all that much, but I’ve been a bit ‘twitchy’ this past week.As I delve further into the book I’m reading on Digital Minimalism by Cal Newport I’m noticing a few rookie mistakes I’ve made about this process. I’ve been […]

I’m one week into my social media pause. Here’s some of my insights about how I’m feeling and the HUGE results I’ve seen in my business and finances so far: Last Friday, something seriously freaky happened. I woke up feeling some acceptance and a tiny bit of trust. Alright universe I’ll trust you. That this […]