Erin's Blog

Note this is my opinion and my experience, and what I think will 100% contradict other advice you read or have received – that’s the point of this blog! We need to normalize the contradictions. I simply don’t think there’s one way or a proven formula that will work for everyone. Think about the health […]

If you were a fly on the wall in my mentoring sessions, chances are you’d over hear many conversations like this: [student] So…I want to develop a course that helps couples prepare for birth. To teach people all the things they REALLY need to know about birth and postpartum. [me] Amazing. But what’s the ‘grab’? […]

Four years ago I never could have dreamed that I knew enough to teach other people how to make and sell online courses. Four years ago, today I was just an exhausted mum with a good idea that I simply couldn’t wait to create. I sat down in a cleared corner of my office, drank half a […]

I think I have a poltergeist. Though it’s not the usual door-slamming, chilling-gust-of-wind type. This one likes to mess with my technology. I have a knack for asking my husband for help with something tech-related and then the second he comes over to help me, the problem magically disappears. But I swear the dishwasher wouldn’t […]

This past weekend I FINALLY got to meet up with my OG soulful strategy team. I think we talked are grazed for 5 hours straight. No one remembered to take a picture. Though I did take a picture of the platter I made. There’s a bit of Taurus/Virgo in my otherwise VERY Gemini chart somewhere […]

I recently engaged the services of a lawyer (sorry to incite terror so early on, but it will dissipate soon, I promise!). Much to my surprise and delight it was actually kind of fun. My upcoming book, social media detox for mums is pretty heavy on pop culture references. Everything from Baby Shark, Patti Smith, […]

Here is the (sweaty, tired) face of someone who has finalized the edits for her second book, Social media detox for mums. I’ve still got typesetting, legal, promotions, recording for Audible and a million other things to finalise, but I’ll have a cover reveal with a release date soon. Weirdly, this isn’t what I wanted. It’s […]

Something you may not know about me is that I’m rather accident prone. Mind you, I’ve never broken a bone and I’ve never gone to the emergency department or anything. I might have strong bones, but I’m klutzy. If you’re of the generation who remembers the Baby Sitter’s Club books, you might remember there was a character […]

This week, while scrambling for yet another fun summer holiday activity, I suggested to the kids that we could have an ‘ice cream bar’ on the weekend. As in, we put out some ice creams and toppings on the bench and they could build a sundae. My littlest one thought I said ‘ice cream bath’, as in we’re going to eat ice cream in the […]