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The place where you can find my thoughts on making global change in the world and entrepreneurship as a therapist. If you're looking for a tree change from your 1:1 client work, this is the place for inspo, support and validation.
Find flow, fun and joy
doctor erin

Starting a business is no small feat, especially when you’re balancing the demands of motherhood. This is an experience I’ve come to understand intimately, and it’s something my latest guest on the podcast, Dr Sophie Brock, knows all too well. A motherhood studies sociologist by training, Dr Sophie Brock has charted her own path in […]
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Personally, the most memorable business lessons I’ve learned have come from women who have been open about the messy parts of their business. Failed launches, cash flow issues, investments that didn’t pay off, rejections from publishers. This week I launched The Mess Behind the Success podcast. A place where therapists come together to normalise failure and […]
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When women come to me for ADHD or autism assessment, they often start with a disclaimer: “But I’ve always managed. I got through school. I keep the house running. I can do the things.” And they’re right. Most of the time, you can do the things. That’s not the point. The better question is: at […]
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Something I hear so often from women is that they wonder if maybe they “can’t” be neurodivergent because they did well at school, are intelligent, high-achieving and outwardly really successful. When you have early experiences of being second-guessed by others, it can leave you in this conundrum – you trust your intuition yet you doubt […]
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How to Prepare for an ADHD or Autism Assessment (and Care for Yourself After) If you’re waiting for an ADHD and/or autism assessment, it’s completely expected be feeling anxious. Many of my clients also feel they are caught in a loop of self-doubt and over thinking. Floating between trusting your instincts and all the research […]
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Podcasting can be a wild ride! I’ve run 3 of my own now. Each time it is a beautiful dance between imperfection and passion. And it’s not just about hitting record and hoping for the best. It’s about finding your voice in a world that often tells you to stay quiet. Nobody understands this better […]
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If you have an online business, then you’ve likely had those moments on the kitchen floor, crying into a tub of ice cream, wondering why your course isn’t making the six-figure splash you expected. When I first experienced this back in 2020 with my first online course, birth trauma training for birthworkers, the person who […]
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More from Around the Site

Starting a business is no small feat, especially when you’re balancing the demands of motherhood. This is an experience I’ve come to understand intimately, and it’s something my latest guest on the podcast, Dr Sophie Brock, knows all too well. A motherhood studies sociologist by training, Dr Sophie Brock has charted her own path in […]
READ THE POST
More from Around the Site
On the Air
Mum as You are is my bite sized, unfancy and unplanned podcast. In weekly episodes of 15 minutes or less, I share a roadmap for finding your way back to self-compassion.
I specialise in birth trauma and perinatal mental health. I also write books, create courses & provide clinical supervision & business mentoring.
Gemini, INFJ, & 'Rebel' Tendency Type, I break moulds (& wine glasses) often
As a psychologist + entrepreneur, I’m the ultimate business coach & mentor. I use a compassion-focussed approach to inspire all the “I wonder” questions. Like, “am I actually having any fun with my business and mothering?”, and “do I really need to hustle & push so hard?"
Life is too short for 'meh' marketing emails.
A writer at heart, I want you to feel seen, supported & entertained ;)
Your weekly antidote to self-doubt, overthinking & imposter fears