I really should take a break from social media, but...

I really should take a break from social media, but...

You've never actually taken the plunge to measure your mental health. You've maybe never looked at the conversion stats for your business? This course is all about actually finding out! Gently and compassionately

how many times have you said

Do it!

Social Media Detox for Mums

What could life be like without a constant feeling like you need to do a 'quick check'? What if you actually took some time out to check in with your mood, creativity and how your business is impacted by social media? A few tweaks could actually change your life? 
Set your own goals, based on your own values and how you want to live this one precious life. Maybe you want to quit? Maybe you're just testing the waters? I'll teach you what I've discovered - both from my own experience of an 8 week social media detox, and my 12+ years as a Psychologist and you can make your own mind up. 

Ready for your life to change?

Welcome to

Maybe you've noticed... 

Maybe you've noticed... 

subtle (or not so subtle!) impacts from social media


Wanting to reduce or quit social media, but insist your business can't do without it? (That was me for 3 years!)


You pick up your phone for a quick check every time you feel bored, annoyed, worried, 


Feeling patronised or lectured by the current "social media is bad" rhetoric 


You know you're on it "too much" but you're not sure how to manage your social media use?

but guess what...

I thought social media was non-negotiable

It was even a huge part of what I taught other healthcare professionals was important in my business mentoring. And yet, this nagging feeling of "what am I actually doing here?", and "do I actually need this as part of a life worth living?" kept calling.

i decided the kindest, most freeing, most rebellious thing i could do would be to stop using social media

A course for people who know they need a break or to change their relationship with social media, but want to review the information and make their own decisions. 

social media detox for Mums


We'll do a  mental health check in and get a baseline. We'll look at what you love/hate about social media and the reasons behind why you were prompted to detox. I'll give you a non judgey guide to some of that research you've probably been avoiding!

We set some goals that are specific to YOU and your needs. That are measurable, achievable and overall guided by self-compassion. We work out the 'rules' of the detox (according to you) & identify anything that could sabotage your progress. 

Here's What You'll Get

Check in & finding your why

Goals & a Plan

module one

Module two

Reflect on what you've learned about yourself, your mood, your relationships and your business. What worked/didn't work for you during the detox and what changes you want to make going forwards. 

Review & Reflect

Module four

What is life and business like without social media? We test your assumptions, manage setbacks & challenges and check in with how you're feeling, how you are spending your time and what you're noticing. 

Life Without Socials

module Three


Learn to notice the difference between numbing & relaxation

How does this sound?

Question everything you've heard about social media & business



the results you're going to get:

Create a a life filled with activities & hobbies you actually LOVE


Learn what it is you're actually needing when you reach for a 'quick check'


Have tools to cope with stress & frustration that are long-term & life changing


omg! yes

How It Works

Get your pre-work done - setting an intention, thinking about dates to start & telling people

get the course

Watch the videos, read your daily support email & keep going!

do the self-guided work

My monthly live Q&A if you need more support. 


Imagine how different life could be...

you just need to get started!

I've worked with humans for 12+ years. I've convinced people to face phobias, quit heroin, stop drinking, reduce self-harm, and stop committing crimes. Whatever negative behaviours you're trying tor reduce or stop, one thing I KNOW is that people don't make changes by being told to "just quit" or being talked down to. If you want to quit or reduce social media, it will work if it's on your own terms :)

Willpower isn't enough. It doesn't mean you're not strong & capable, just that you'll need support & a plan in order to make a change stick

You're in the right place.

The book is where social media detox started. A perfect way to support your learning. Makes a thoughtful gift for someone you know who may be wanting to reduce their social media use. 

Social Media Detox for Mums: The Book

matching book

“I'm so glad I spent all that time on Instagram.”

— you, at 100 years old?

Have measurable insights about your mental health with and without social media

Decide if social media actually meets your needs to true joy and fun

Go under the hood of your business & test the phrase "I need social media for business"

Have a clear actionable strategies in place for what you'll do when you feel the urge to scroll

Experience JOMO (joy of missing out) & get a break from the noise of social media

Feel proud that you stuck to something & made an investment in your own health

By the end of this, you will...

let's detox

I’m Dr Erin Bowe.

Clinical Psychologist, Author, Business Mentor, Course Creator, Educator, Supervisor, Podcaster, Mum (to tiny humans, dogs & chicken divas). Slight Overachiever.  brought good chocolate...

more about me

Hello there!

Challenging the status quo

 When I started my own business everyone told me I 'had to' have social media, so I signed up with zero measurable outcomes as to what I was doing there. I took training in social media strategy and did all the things you're supposed to do. I still hated how much time it took. My nervous system was always firing from daily birth trauma stories in my DMs, and it was taking it's toll. I decided the most rebellious, freeing thing I could do for my business was to test this idea that I 'needed' social media.  Was it scary? A little, but the impact on my wellbeing, relationships & even my income has been too good to ignore. 

It's simply a decision to see things differently 

it wasn't always so zen in my world...

Social Media Detox for Mums is one of a kind because...

I have direct personal experience

To know the road ahead, ask those coming back right? I put myself through an 8 week social media detox to see what would happen. At times it was hard, I made mistakes and doubted what I was doing. And, yet, the insights I learned about myself, my mood, my personality and my business was life changing.

I put all of the skills mentioned in my book, Motherhood, Mental Health & Social Media, into a practical, easy to digest course. 

I have the relevant professional background to guide you

In another lifetime I was a self-harm researcher. I also worked with Melbourne's homeless in a private practice attached to a methadone clinic. I can tell you that absolutely no one quits engaging in self-harm or stops using heroin just because you tell them it's "bad" for them. You need replacement strategies, choices that fit your values and personality, and above all a load of self-compassion and kindness. 

Detoxing from or quitting social media isn't that different! It uses the same theories and behavioural principles. All humans want to avoid feeling negative emotions. Using social media is just another way to meet that need.

Study at your own pace

Plan based on your learning style


Follow a  roadmap

This course gives you a step by step guide  

By taking the time to do the thing you're forever saying you're going to do, you'll actually start to see changes. In your mood, your work, and what you consider to be true fun and joy in this one short life. 

Testing the theory that you need social media 

Check in with how your mood is with & without socials

Challenge yourself to ask the question "Am I actually having any fun?"

Revisit hobbies, quality leisure and creative projects instead of scrolling

Create something that you OWN instead of making content for dudes in Silicon Valley...

Learn to replace a 'quick scroll' with a toolkit of other strategies to help with numbing, boredom & stress

This is your chance to *finally* commit to:

Enrol Now

This is for you if:

you respect boundaries

you really have no intention of detoxing 

You're willing to do the work

YOU need 1:1 hand holding

you recognise this is not therapy

It's probably not for you if...

YOU'RE looking for a therapy replacement

Let's Do This Thing!

So what are you waiting for?

Can I really get this done? With a job, kids and all the things? 

Yes of course you can! Once you pause social media, a world of time opens up! 

Frequently Asked Questions

Couldn't I just quit on my own?

Maybe, but the research shows willpower isn't enough to reduce or quit a behaviour. You'll do better with guided plan and support

If I fall behind, can I catch up later?

All lessons are will pre-recorded instead of a live round so that you don't have to worry. You will have access to the course for AT LEAST 12 months.

What if I cheat or muck up?

That's expected. There's strategies in place for how to help you get back on track. 

Do I have to quit everything? Messenger etc...

You set your own goals and make your own decisions, I'm just here to guide you. 

How will I stay in contact with people? 

People will learn to call or email you, or they won't. It's part of the process of deciding what & who is important!

Won't my business suffer? 

Probably not as much as you think. Since you're setting your own goals & looking at your own conversion stats, let's test it before you panic.

Do I need to read the book? What's the difference? 

Both are useful :) The course specifically focuses on the detoxing/quitting part by putting tools from the book into practice

 email me

Nervous? Totally normal! If you've read through the FAQ and still have questions, feel free to send me an email. 

Still on the fence?