Course Creation for the Caring Professions
Want me to teach you how I gained 1000 enrolments in my online courses?
Course creation for the caring professions is here!
Last: Saturday 24 October 9:30AM -12:30PM (AEST)
Next: No upcoming dates at present
EMAIL ME TO REGISTER YOUR INTEREST FOR THE NEXT ROUND
Online. You will be emailed a Zoom link with your ticket purchase
WHO is this course for
People in health and the caring professions who want to stop trading time for money or who want to supplement their 1:1 work. I typically work with psychologists, counsellors, social workers, coaches, midwives, doulas and anyone who wants to protect their energy and future proof their business.
If you have been waiting to see a real-life example of an Australian health care provider who has had some success with course creation (instead of a marketer!), here is your invitation. I’ve attracted over 1000 enrolments in my courses since covid-19.
WHAT I cover
My VERY HONEST evolution to attracting 100K students
I will take you through the 3 evolutions that my first course Birth Trauma Training for Birth workers has been through. From course idea to production, tech, editing and platforms
The first version I shot on my phone was WAY too long. The lighting wasn’t great or consistent, I learned there was a bug with my phone affecting the sound and editing which I didn’t know how to do was time consuming).
The second version I hired a videographer and achieved a professional look but it was SUPER time consuming. Once I launched on the expensive platform everyone told me was amazing I made one sale. I simply couldn’t afford to keep paying the hosting fees, and was just about ready to can the whole thing. This lead to the evolution of round 3 where I made a few tweaks and went from 1 single enrolment to 1000 in 7 months. This gave me the confidence to create, launch and sell my second course, More than a healthy baby, in 3 months.
There is no such thing as an overnight success. Most people who have created successful courses have experienced many failures, false starts, bombed launches and have had to tweak, test and polish as they go. DONE is better than perfect.
Creating my first course just about broke me. It has been the best personal and professional development I’ve ever done for myself and my business. It’s led to many tears, drafted Instagram posts about how I can’t do it, extreme frustrations over tech and meeting some of my own untested beliefs head on.
We’ll look at creating an idea that: fits within a niche, is sellable, AND fits within a story framework that your ideal client actually wants to invest in.
I’ll teach you the ‘arse about face’ way of making courses. Learn what order you need to do things in and why. I’ll teach you the way I did things versus the way you are ‘supposed to’ do things.
In section 2:
How to set up pre-production with a crystal clear timeline, scripts, the pros and cons of teaching formats (face to camera, talking over slides, audio etc)
Why teaching to camera is VERY different to live teaching, and how to get over yourself if you’re afraid
Set design, costume (sounds fun right?!)
Figuring out which tech suits you.
An overview of learning to shoot and edit DIY with your phone or iPad (very doable btw) versus hiring a videographer.
In section 3:
We’ll go over costings. How much is it going to cost to produce and maintain and what you can and can’t claim. Different hosting platforms, fee structure and how NOT to figure out what to charge for your course. I’ll take you through a little marketing speak and what you need to know about failing fast, pivoting and understanding sales conversions.
Delivery will be a 3 hour live online session via Zoom (with the option to watch recording later).
You’ll also have the option to upgrade to a strategy session afterwards if you want to get some hot seat coaching about your ideas, viability and where to start. Note this will be strictly limited to a small group to allow everyone enough time. You must have at least ONE clear idea with a clear target audience to pitch and you must be coachable. 😊
Alternatively, if you’d rather work 1:1 you can book mentoring via my calendar.
I don’t know about you, but my university training taught me sweet FA about how to make income when clients didn’t show up or cancelled. Or how to keep money coming in so you can actually take a sick day or go on holiday. You need to know how to keep revenue coming into your business if Medicare rebates for clients is reduced further or even stopped. Do you want to keep doing endless 1:1 sessions and getting burned out, or would you like the option of waking up and seeing payments that keep coming in for a course you produced once?
Quite frankly, if you’re not getting in on the online course movement, you’re missing out. Forbes indicates that even before the pandemic, Research and Markets forecasts the online education market as $350 Billion by 2025.
3 hour workshop
Handouts with step by step instructions on my process, equipment and things to know (which will be turned into an ebook)
Upgrade to strategy session
(90 mins – 2 hours group coaching) after the workshop to go through your idea, talk viability, first steps and making a plan.
*Strictly limited places*
Add on 1:1 mentoring with me and go on a deeper dive to get support, accountability and an action plan.
$200AU per 1 hour session.
NOTE: if you are looking for a ‘how to’ on quick, get rich, bypass the hard work and make a million bucks course, this is NOT for you. I am someone who believes that women lead by resting. There is rebellion in the act of choosing not to hustle and bust your guts as an entrepreneur. I’ve already navigated a small stroke, burnout and a bout of sleep-deprivation induced psychosis. I’m ok with going a bit slower than everyone else.